Improve Your Search Engine Ranking and Measure Your Audience

Take care of your Organization's presence on Google and Bing, and measure your site's traffic with Google Analytics.

Enable and customise your search engine listing

1. Go to Administration›Customize›Web Integration›Google & Bing SEO.
2. Tick Enable SEO on major search engines: your public pages become indexable by Google, Bing and other search engines.
3. For each public page (home page, photos, contact form, online Registration form), customise the Title (60 characters maximum) and the Description (160 characters maximum).
4. In Keywords, enter up to 20 keywords separated by commas, representative of your Organization.
5. Click Save.

A preview below each page shows you the result as it will appear in search engines. Untick the activation option if you no longer want your pages to be listed.

Measure your audience with Google Analytics

1. Create a property on Google Analytics (with a Google account) and retrieve your measurement ID.
2. Go to Administration›Customize›Web Integration›Google Analytics.
3. Paste the ID into the Analytics ID field, then click Save: collection starts immediately on every page of the Organization's site.

The expected ID starts with G- (current Google Analytics 4 properties); older UA- IDs are also accepted.

Avoid skewing your statistics with your own visits

1. In Administration›Customize›Web Integration›Google Analytics, enable Exclude certain profiles from statistics.
2. Select the profiles to ignore (for example Administrators), then save.

Visits from Users with these profiles will no longer be counted: your statistics will reflect the real activity of your Players and Visitors.

This is far from a minor detail in a small Organization: two or three Administrators opening the application twenty times a day can account for half of the measured traffic.